Global sports brand PUMA has just released Provoke XT, its latest women’s training silhouette, designed to challenge the standards of conventional athletic design. This dynamic shoe was constructed for optimum performance on the inside, while the outside offers a provocative ...

Today, Adidas are introducing the newest member of the award-winning and record breaking adizero family . The adizero adios Pro. The story of the adizero franchise  began in Berlin  on 28 September, 2008, when Haile Gebrselassie shattered his own marathon world record and became the first person  to break ...

Custom Hamilton watch featured in Christopher Nolan’s new Sci Fi action spectacle Tenet, coming soon to theaters Hamilton designers and engineers, in collaboration with the design team from Christopher Nolan’s new film, TENET, produced a custom-made watch with unique features ...

“BAUME will join BAUME & MERCIER, thus beginning a new chapter for our House,” explains David Chaumet, CEO of BAUME & MERCIER. “This development will make it possible to introduce a new dynamic, pairing the recognized expertise of BAUME & ...

Nike Basketball is evolving the brand’s industry-leading work to improve energy return through footwear innovation. Ross Klein, Senior Creative Director for Nike Basketball footwear, led a team on a mission to evolve Nike Air — our most efficient cushioning platform for ...

Moncler SpA, the iconic global luxury brand, and Interparfums SA, the creator of prestige perfumes and cosmetics, announce to have signed an exclusive and worldwide license agreement for fragrances which will last until 31 December 2026, with a potential 5-year ...

Youss Foto announces the beginning of this year’s annual Instagram modeling competition. Known for being the fastest growing modeling page on Instagram, models from all over the world are rushing to get a chance to participate in the contest. “We ...

Now more than ever, we have to reimagine, to change. We’ve always been drawn to Nature and today we look to the purity and simplicity of the outdoors – where our founder Thomas Burberry laid our foundations – redefining our fashion landscape through ...

In what’s already been an eventful year, the summer season , as always, begins a new chapter. That’s why adidas is introducing a new limited-edition silhouette – the CODECHAOS “Summer of Golf” – not only as a rally cry and ...

The summer N7 collection finds its expression through patterns inspired by the heritage plants found across the Americas. These patterns evoke the healing force of the land — a powerful source of intergenerational and cultural wellness — and the traditional ...

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