Louis Vuitton is launching a luxury face shield that provides a fashionable alternative to the traditional utilitarian form of Personal Protective Equipment (PPE).
The LV Shield, as it’s been called, can double up as a cap and costs £750.
It will be launched worldwide on 30 October as a protective visor.
Of course, this is no ordinary face shield.
It is covered in golden studs that have been engraved with the French fashion house’s iconic logo.
Meanwhile, the shield is trimmed with Louis Vuitton’s famous monogram print.
In a statement, Louis Vuitton describes the shield as “an eye-catching headpiece, both stylish and protective”.
Louis Vuitton is not the only luxury brand to launch items designed to protect people during the pandemic.
For example, in August, Burberry released a range of reusable and sustainable face masks in its vintage check print.
The masks, which are available to shop online now, feature two different colourways of the Burberry check, one in beige and another in pale blue.
The fashion brand said that the masks are sustainably produced from revalued cotton fabric, provide Particle Filtration Efficiency (PFE) and are enhanced with antimicrobial technology.
The company did not provide additional details on the medical credentials of this technology.
It’s not the first time Louis Vuitton has made efforts to address the coronavirus pandemic, either.
In March, Louis Vuitton’s owner, LVMH, committed to making hand sanitiser at its perfume factories in order to combat the shortage in France.
At the time, the company stated that the gel “will be delivered free of charge to the French health authorities” and as a “priority” to the Assistance Publique-Hôpitaux de Paris, a university hospital trust.
“Given the risk of a shortage of hydroalcoholic gel in France, Bernard Arnault has instructed the LVMH Perfumes and Cosmetics business to prepare its production sites to manufacture substantialsubtsantial quantities of hydroalcoholic gel to be provided to public authorities,” the statement read.
“Through this initiative, LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves against the spread of the virus.”