New boutique at 261 rue Saint-Honoré

Dior is pleased to unveil a new boutique on Rue Saint-Honoré, in the heart of the French capital’s luxury and fashion district. This spacious contemporary showcase – spanning five levels — presents the ready-to-wear collections for women and men, leather goods, footwear, accessories and creations by Dior Maison and Dior Joaillerie.

Designed by the architect Peter Marino, a new stone edifice with double-height glass windows on the lower floors blends harmoniously with the remaining portions of the 18th-century building. Inside, five levels unfurl with soaring ceilings balanced by more intimate, residential-style spaces; furniture, finishes, and artwork take abstract and fluid forms, and soft colors bring serenity to the interior of the new boutique.

Exceptional furniture notably features chairs by Pierre Paulin, plant-like tables by Franck Evennou and gold and silver pieces designed by Mattia Bonetti. Each visit is a journey of discovery through the Dior heritage and codes. On the walls, revisited toile de Jouy canvas nods to the founding couturier’s first boutique, “Colifichets.” Symbols of refinement, the medallion chairs Monsieur Dior used for seating guests at his fashion shows are reinterpreted as ample armchairs.

As a final punctuation, Peter Marino underscored the timeless elegance of this Parisian building by placing, at its heart, a lush green courtyard, like a verdant parenthesis reminiscent of the gardens in Granville, Normandy, that Christian Dior so loved.
A veritable “refuge of the marvelous” – as Monsieur Dior defined the magic of couture –, this new address, located at 261 Rue Saint-Honoré, will open its doors in July 2020.

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