As part of the partnership between LVMH and the Central Saint Martins design school, the annual Maison/0 Green Trail show invites students to present sustainable innovation projects that demonstrate how design can respond to the climate emergency. The jury chose five winners whose propositions were especially pertinent.
LVMH has for many years supported the Central Saint Martins art and design school to identify and promote tomorrow’s creative talents. In 2017 the partnership entered a new phase when LVMH launched a partnership with the renowned establishment to foster creativity and identify disruptive solutions to address future sustainability and innovation in luxury. This led to the creation of the Maison/0 program.
Organized as part of the Maison/0 program, the annual Green Trail event invites students to present innovative sustainable design projects. Twenty-seven students took part in the 2020 Maison/0 Green Trail and five winners were chosen.
Winners of the 2020 Maison/0 Green Trail:
– Alberto Giordano, for his “Public Atelier” project, a platform that enables designers to design and sell their garments, producing them locally with recycled or upcycled textiles through a network of ‘fab labs’ and makers. The platform’s tools allow the users to personalize their clothes, choosing the design, fabric, makerspace and maker, enabling them to become active producers in the system.
– Léa Hiralal created a collection of biodegradable body pieces made using a novel material called SCOBY, for Symbiotic Culture Of Bacteria and Yeast. This unique raw material grows differently each time, enabling the designer to show the beautifully unpredictable aspect of nature.
– Jiyong Kim uses the sun to fade secondhand fabrics as a sustainable way of mark-making without water or chemicals. In this poetic process, time – sometimes months – makes its mark before the designer transforms the fabrics into the final garments. This method avoids the use of chemicals or large quantities of water while significantly reducing waste.
– Irene Roca Moracia presents grid structures as a critique of architecture in European countries and imagines new forms of more equitable architecture. “This exercise is a critique of the way of producing and consuming architecture in European countries, from the point of view of sustainability and social inclusion. Are new constructions ethical, sustainable and tenable considering the quality produced and the volume of unfinished, empty real estate? I strongly believe we can use unfinished architecture structures, such as the ‘contemporary ruins’, to start creating more participatory environments which reflect society.”
– Scarlett Yang developed a project called Decomposition of Materiality and Identities, a “circular living system” where garments grow, decompose and change shape throughout the time and changing environment. The garments organically evolve, just as nature does over time.