Max Factor signs new Global Makeup Artist and Creative Director

Coty is thrilled to announce that Max Factor has signed internationally renowned makeup artist and beauty expert Wendy Rowe as the new Global Makeup Artist and Creative Director for the brand.

Wendy’s extensive work with prestige makeup brands, celebrity clientele, top-tier publications, designers, models and photographers among many others make her the perfect partner as we journey towards a new chapter for the brand.
Wendy will bring a new spark of inspiration and help translate our vision for the brand, which has recently undergone a repositioning. Her excitement to join Max Factor mirrored the brand’s own to work with her. Wendy will collborate closely with the Max Factor team, taking a leading role in product innovation that answers the needs of the Max Factor woman, as well as with education, training, content creation and public relations.
Wendy Rowe, Global Makeup Artist and Creative Director, Max Factor commented: “I’m excited to be working with Max Factor in this role, which will give me the creative freedom to formulate amazing new products at affordable prices, bringing my experience in innovation to all women. As one of History’s most famous global cosmetics brands, I’m excited about helping to re-launch it for today’s modern woman, creating new ranges that are easy to shop and use. Throughout my career, I’ve seen the needs of women around the world evolve over time; they now need fresh and current solutions
which we will be developing. I am very excited about the future of Max Factor; makeup is about people looking and feeling great.”
Sheila Chaiban, Max Factor Global Vice President, Coty, said: “We are thrilled to have Wendy join Max Factor and look forward to what will be a truly collborative parternship with her. Her passion for makeup, teamed with a real understanding of women and how to help them achieve what they want in as simple a way as possible, means that we knew she would be the perfect partner for us. We look forward to her fresh, modern perspective as well as her deep knowledge of the world of makeup aristry.”

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