Inside the 2020 Nike BeTrue and the Converse Pride Footwear Collections

This year’s Nike BeTrue and Converse Pride Collection look multidimensionally at LGBTQIA+ representation and interprets those perspectives through timeless silhouettes and color applications. Reflecting the same power of the spectrum in the LGBTQIA+ and allied community, the inspirations behind the designs span time periods and settings. The silhouettes themselves occupy different eras and spaces too, and form a lineup that brings a unified strength in diversity.

For Nike, these expressions include the Nike Air Force 1, the Nike Air Max 2090 and the Nike Air Deschutz. The Air Force 1, in its first BeTrue edition, features a 10-color heel mark inspired by the More Color, More Pride flag introduced in Philadelphia in 2017. To recognize people of color in the LGBTQIA+ community, the colors of the flag were expanded to add the black and brown stripes.

This year, Nike is supporting more than 20 organizations advancing the LGBTQIA+ community, with some grants administered by the Charities Aid Foundation of America. The organizations range from local to national with a focus on advocacy in sports, creating safe spaces and elevating the history of the community. Some of these nonprofits received grants from Nike last year as well; the continuation of funding is vital during this unprecedented time (Learn more at Nike Purpose).

The power of inclusion through an array of perspectives carries into this year’s Converse Pride collection, which contains a range of Chuck 70 and Chuck Taylor All Star sneakers inspired by the More Color, More Pride flag. The Converse By You customization platform offers design options that reflect this inclusivity and are inspired by bisexual, pansexual, non-binary and transgender flags.

“When we expand our understanding of a concept, in this instance Pride, we provide so much more space for everyone else,” says Amber Hikes, the civil rights activist who concepted the striping in 2017.

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